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A world without branding 

This speculative project explores the narrative around a world without brands. The project looks at both the material side, with a 1:64 cardboard model of New Cross Rd. in London, as well as social and semiotic notions. The model is accompanied by a narration that replaces distinctive names with postcodes and generic definitions instead of brands. This ought to question the way we interact with the notion of "brand", as well as our own habits surrounding brand purchasing or endorsing. 

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